Gerber Launches 2022 Search for Next ‘Spokesbaby’


Do you or someone you know have an exceptionally adorable baby? Gerber has the job for them!

The company officially launched the 2022 search for the next “spokesbaby” to represent the iconic brand.

Since 2010, the company has held a yearly photo search.

“Not only will the winner serve as the 2022 Spokesbaby, but the little grow-getter will also step into Gerber Chief Growing Officer Zane Kahin’s tiny, yet formidable, shoes to become the second baby in brand history to earn the coveted C-suite title,” the company said in a release.

Gerber says it’s looking for the following traits:

  • A natural gift for making people smile
  • Belly full of giggles  
  • Passion for being the center of attention 
  • Between the ages of 0 and 48 months old 
  • Must demonstrate an irresistibly fun and expressive personality

The winner gets a $25,000 cash prize, featured on the company’s social media and marketing materials for a year and a slew of Gerber products “to ensure baby has the best possible start in life,” the company said in a release.

This year, Gerber said it plans to match the winning baby’s cash prize with a matching donation to support March of Dimes’ maternal and infant health programs.

Parents or legal guardians can enter their baby’s photo here anytime before April 14 at 11:59 p.m. ET.

In addition to 2021’s “spokesbaby” Zane, whose mother is a cancer survivor, the winners in recent years have featured some historic firsts.

The 2021’s Gerber “spokesbaby,” 4-month-old Zane often wakes up laughing and loves hanging out with the family’s two dogs, his parents say.
Courtesy Gerber

In 2020, Magnolia Earl was the child of the year and the first adopted baby to take home the coveted prize.

A baby in a yellow turban sticks her tongue out at the camera.
Gerber says the adorable Magnolia Earl is the first Gerber baby they know has been adopted. The Earl family

In 2019, Kairi Yang from Hickory, North Carolina, became the first Gerber baby of Hmong descent.

This is the winning photo of Kairi that captured the judges' hearts.
This is the winning photo of Kairi that captured the judges’ hearts.Vue Family / Courtesy Gerber

The year before, in 2018, Gerber famously named Lucas Warren, then 1, the first Gerber baby with Down syndrome.

A barefoot blonde baby with Down syndrome in a mint green shirt and bow tie sticks his tongue out at the camera while grabbing the legs of his white pants.
The winning photo of Lucas, submitted by his mom, Cortney Warren, to the Gerber Spokesbaby contest.Cortney Warren / Gerber

Ann Turner Cook, now 95, was the original Gerber baby in 1928. She won the first Gerber baby contest when a family friend, Dorothy Hope Smith, sketched a charcoal portrait of her as an infant and submitted it.

Ann Turner Cook, whose baby face launched the iconic Gerber logo
Ann Turner Cook poses at her Tampa, Florida home in February 2004.CHRIS O’MEARA / AP